Marketing Concept Report Marketing Essay - 1392 Words

Marketing Concept Report The world today has become a global village, and this has necessitated better marketing strategies to ensure the success of any business. Marketing has become very dynamic with many plans that are all designed to ensure a business survives in its market in this day of fierce competition. The markets have become a place of change or die, and that is why there are so many strategies such as segmentation, customer satisfaction, and consumer relationship management among other key strategies. All the strategies help a business to achieve its corporate objectives and gain a competitive advantage against the rival enterprises in its industry. Segmentation Every enterprise in any industry has identified the target market that composes their customer base. The strategy that divides this market into homogenous groups that have similar characteristics is segmentation. Segmentation helps an organization to concentrate its marketing energy and force on their most promising set of customers to ensure that they gain a competitive advantage (Goyat, 2011). The marketer can understand the needs of the target market better, their wants and demands. The idea of market segmentation was developed around the 1950s by a great thinker, Wendell R. Smith, (Goyat, 2011) who said that â€Å"Market segmentation is to divide a market into smaller groups of buyers with distinct needs, behavior or characteristics, who might require separate products or marketing mixes.† The globalShow MoreRelatedNike Markeing1333 Words   |  6 PagesModule 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to applyRead MoreMarketing Mix1631 Words   |  7 PagesIntroduction The report is tasked to take an in-depth look at the marketing environment in which our chosen organization, bskyb operates within. The report is further tasked to identify why complacency should have no place in the complex competitive market in which bskyb operates. In order to address the issues at hand, the report will establish and identify the elements of bskyb marketing mix and outline the necessity to continuously â€Å"explore various possibilities of improving their activitiesRead MoreA Research Report on Marketing of Sports Goods Products1330 Words   |  6 Pages5 years period from 2002-2007. MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight, experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers. MARKETING STATEGY The word â€Å"Strategy† hasRead MoreComparative Research On Green Marketing Essay1071 Words   |  5 PagesComparative research on green marketing in the food industry of China and U.S. -- based on Mengniu and Kellogg Literature review This review will consider the following aspects: The first is a general background of China and U.S. food market. The second illustrates the green marketing concept. The third describes the problems existing in the food industry of practicing green marketing. Finally, the aim of the project is stated. 1.1 Background of China andRead MoreBusiness Analysis : Kellogg Company1654 Words   |  7 Pageswhich are Wuhan Frealth, Arla, Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to build a capillary distribution network and help the company be the sole supplier for Starbucks (a pioneer in the green marketing area) outlets within the China. The international partnership helped Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon emissions during the transportation. Kellogg’s case study Introduction Kellogg companyRead MoreHow to Lay Out a Marketing Assignment1054 Words   |  5 PagesHNC Business Marketing Unit 1 Summary of learning outcomes To achieve this unit a learner must: 1 Investigate the concept and process of marketing 2 Explore the concepts of segmentation, targeting and positioning 3 Identify and analyse the individual elements of the extended marketing mix 4 Apply the extended marketing mix to different marketing segments and contexts. Assignment 1 To get you started! NOTE: ALL WORK MUST BE REFERENCED USING THE HARVARD SYSTEM OF REFERENCING!NOT thisRead MoreImpact Of Marketing On International Marketing1194 Words   |  5 PagesIntroduction 1 Company background and situational analysis in the context of international marketing environment 1 Impact of culture on international marketing strategy 1 Current marketing strategies of the corporation by taking into account the context of marketing research 2 Companies international market selection and entry strategies and marketing mixes 2 The influence of Electronic and digital marketing in an international context on the company’s current and future activities 2 Future directionsRead MoreMarketing Concepts Based On An Article Essay1488 Words   |  6 Pagesbusiness report is to deepening the comprehending and understanding of marketing concepts based on an article. It was found five marketing concepts, however, this report will discuss three out of five marketing concepts that implies between price, product and brand. The most important concept based on the article is prices which will represent marketers’ value in the product or services and maintain demand and supply relationship. Introduction This business report is focusing on marketing conceptsRead MoreHow Exhibition Organizers Use Social Media1242 Words   |  5 Pagesaudience with social media while marketing of event; which tools are the most suitable for social media management, and how to create a social media strategy? Event promotion and marketing is an integral part of event planning, especially, with regards to ensuring that an organization plans and executes and event successful. It is very crucial in attracting the attention of the targeted audience to an event. In fact, information flow must be ensured, a part that event marketing and promotion plays and importantRead MoreManagement Functions And Functions Of Management1381 Words   |  6 PagesPlanning ïÆ'Ëœ Organizing ïÆ'Ëœ Staffing ïÆ'Ëœ Directing ïÆ'Ëœ Controlling INTRODUCTION TO MARKETING MANAGEMENT Earlier there was no difference between marketing and selling. But modern age is the age of globalization where marketing has a separate meaning than mere selling of goods and services. The term â€Å"marketing† means the process involved in matching the goods and services with the market and interacting thereof. Marketing is a social process by which individuals and groups obtain what they need and want

Stefan’s Diaries The Craving Chapter 11 Free Essays

The following morning, I clutched the soft linen sheets up to my neck, as I had when I was a child. With my eyes squeezed shut, I could almost pretend I was home again. That Damon and I were still human and having our usual brotherly quarrels. We will write a custom essay sample on Stefan’s Diaries: The Craving Chapter 11 or any similar topic only for you Order Now That our father was somewhere on the plantation, working. That Katherine was alive. No – wait. That we had never met Katherine. Or†¦ maybe I was in bed at Lexi’s house, unsure about my new life, but accepted in this new home of fellow vampires. I slowly came fully awake, and my fantasies crumbled against reality. I was in the Sutherlands’ house, still a captive of their generosity and my brother’s threats, an uneager groom being run quickly into an unwanted wedding. The Sutherlands weren’t terribly formal but nevertheless expected everyone to show up at breakfast. My dressing went perhaps slower than it might have normally, as I adjusted my sock garters until they were perfect, fiddled with my cuffs, and ran my hands through my hair. I didn’t much like looking in mirrors in those days. I hated who I saw there. By the time I finally made it downstairs to breakfast, the entire family was well into their meal. Mrs. Sutherland greeted me with a warm maternal smile that tore at my insides. Though I felt genuinely fond toward her, she was compelled to accept me. â€Å"Good morning,† I mumbled, slinking into my place. â€Å"Is there any coffee?† â€Å"You seem a bit down today, m’boy,† Winfield said, tucking his watch into his breast pocket. â€Å"And a bit thin, may I add. You definitely need fattening up before the wedding – I think I’ll take you to the club today. They do a wonderful lamb and pudding.† Lydia gave me an apologetic smile. With a shock I realized that a pretty rose-pink scarf encircled her neck, neatly covering the usual spot for a vampire bite. Damon had fed on her. I turned my head from the coffee that had been placed before me, my stomach churning. Unconsciously, I touched my neck where Katherine used to bite me, remembering the pain and pleasure all wound up together so sickly. Was it a message to me? To remind me of what would happen if I failed to marry Bridget? â€Å"Stefan! Don’t go to the club until later! We have a full day today,† Bridget warned. â€Å"We absolutely must, must, must go visit Bram’s family. They just love Damon – Brammy’s been taking him to all of the latest places, like that bar that serves real English-style Pimm’s Cups! I’ll have to wear my new blue muslin. To their house, not to the bar, naturally. It isn’t a suitable place for ladies. Fanny wanted blue muslin for her trousseau, but her engagement didn’t work out, poor thing†¦.† The door to the kitchen opened, and Damon stepped through. â€Å"Good morning, all,† he crowed, bright-eyed and chipper. He looked rested and sated as he gave Lydia a flirty bow and me a nasty wink. My shoulders clenched. â€Å"What are you doing here, Damon?† I asked in as innocent a tone as I could muster. â€Å"You didn’t hear?† He sat down at the table and unfolded his napkin with a flourish. â€Å"Winfield begged me to move in.† â€Å"Oh.† I pushed my chair back from the table, plastering a wobbly smile on my face to mask my anger. â€Å"Er, Damon, would you mind joining me in the foyer for a moment?† Damon grinned at me. â€Å"But I just sat down and I’m ever so hungry.† â€Å"It will take but a minute,† I said through clenched teeth. Lydia looked at me curiously, but after a beat, Damon scraped his chair back and followed me to the foyer. â€Å"Milady, I’ll return shortly.† The second we were out of earshot, I turned to my brother. â€Å"You are unbelievable. You’re moving in now?† â€Å"Why thank you,† Damon said with a facetious bow. â€Å"And yes. Were you not listening last night when I talked about all the amazing†¦ amenities the Sutherland abode has to offer?† The room began to spin around me as rage overtook me. My patience with Damon’s game was over. â€Å"Why bother with all of†¦ this?† I demanded. â€Å"These shenanigans? If you’re so powerful, why not just go into a bank and make them give you all of the gold in their vaults?† â€Å"I suppose I could, but where’s the fun in that?† â€Å"The fun?† I echoed in disbelief. â€Å"You’re doing this for fun?† Damon’s eyes hardened. â€Å"Tracks, brother. You’re not thinking ahead.† He frowned and brushed some imaginary lint off my jacket. â€Å"Yes, I could just steal the money and leave town. But we’re going to be around forever. Or at least I am. And compulsion doesn’t always take. In case you didn’t notice, Margaret remains quite stubborn, and having her or Winfield, should he ever shake my Power, go around waving my picture and calling me a thief†¦ well, I can’t have that. It’s much easier – and more fun – just to inherit it.† I gazed at the door that separated us from the happily dining Sutherlands. â€Å"Inherit it? As in, upon death?† â€Å"What? Why, brother, what exactly are you implying?† he asked, pretending to be hurt. â€Å"You keep your half of the bargain, and I don’t go on a killing spree. Remember? I gave you my word.† â€Å"No, Damon,† I said. â€Å"You said if I didn’t marry Bridget you would start killing everyone in that room. You specifically did not say anything about what would happen after we were married.† â€Å"Good point,† Damon said, nodding. â€Å"I’d like to kill a few people in their circle. Starting with that sycophant Bram. I think he has a thing for my Lydia, you know,† he added with mock anger. â€Å"Damon,† I growled. His eyes narrowed. â€Å"You take care of your wife. I’ll take care of mine.† I looked at my brother sharply. â€Å"So then you do plan to kill Winfield after he signs over his fortune?† â€Å"For that, you will just have to stick around and see.† â€Å"I won’t let you hurt any of them,† I promised through a clenched jaw. â€Å"You can’t stop me. Whatever I choose to do,† Damon hissed back. We glared at each other. My hands curled into fists. He shifted his stance, ready for a fight. At that moment Mrs. Sutherland poked her head into the foyer. â€Å"Boys? Everything okay out here?† â€Å"Yes, ma’am,† Damon answered graciously. â€Å"We were just acquainting ourselves.† He pointed the door to the kitchen and gave a slight bow. â€Å"After you, Stefan.† Reluctantly, I passed back into the kitchen, Damon close on my heels. â€Å"So tomorrow we pick out our suits,† Damon said. He was acting as though we were continuing a mundane discussion from the foyer, rather than just having ended an argument over the fates of everyone in the room. â€Å"Stefan, we should match! Why, Bridget, weren’t you just saying last night how someone, I forget who, matched her sister at another wedding? Silk or something?† He knew. He was my brother and he knew precisely how to torment me. Eternally. â€Å"Yes, of course, Damon,† Bridget said with a gratified smile, turning to me. â€Å"Stefan, you have to hear this. I thought about matching me and Lydia, but I’m not sure the effect would be as dramatic, what with Lydia’s figure†¦Ã¢â‚¬  I slowly sank down at the table, drowning in her words – and the knowledge that Damon was right. I had never been able to stop my brother, especially not when it mattered most. How to cite Stefan’s Diaries: The Craving Chapter 11, Essay examples

The Project Manager in Construction

The Project Project Objective The principle objective of this project is to enhance travel to and from South Wales across the Murray River using the easiest and cheapest option.Advertising We will write a custom essay sample on The Project Manager in Construction specifically for you for only $16.05 $11/page Learn More Project Background and Rationale ABC Infrastructure Engineering Group Inc. has been awarded with a Design and Construct Contract from Federal Government of Australia to construct a multi-purpose bridge across the Murray River from and to South Wales. The bridge is to be named the â€Å"The Murray River Bypass†. The proposed new and only multipurpose bridge across the Murray River will greatly reduce traffic from the existing Victoria Bridge. The bridge will greatly enhance efficiency of delivery of goods and services between the two cities. This proposed bridge will provide safe crossing for local commuters, encourage walking, and c ycling as an alternative option of transport. The project has been commissioned following extreme pressure from local residents, businesspeople, and politicians regarding too much time taken to make trade across the two towns. The distance between the two towns using the Victoria Bridge is twice as much as the â€Å"The Murray River Bypass† which will cut through the river almost at the mid level. Pundits reckon that business between the two towns will increase two folds and there is likely to be increased tourism. The latter is because of the scenic nature the new way will create interest from commuters. Hence, landowners along the new route will most likely come up with ways to shore up tourism to attract residents of the two towns (Gray and Larson, 70). Project Manager’s Involvement The project manager at Murray River project controls and coordinates the project through the managerial actions of planning, organizing, and leading, among others. Project managersâ€⠄¢ actions are constantly aimed at change, while other managers’ jobs involve maintaining a stable working environment. Thus, the Murray River project manager has to be a team manager, by interacting with project members, from the General Manager, Construction Managers, and Engineers to the builders, drillers, and technicians at the site. As the Murray River project involves international expertise, the project manager has to build team ethos in a multicultural and multilingual group of project staff.Advertising Looking for essay on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More Earning the respect of the team is crucial for the project manager; therefore, he/she must be a person of utmost honesty, integrity, and vision. The project manager shall control the project constraints to ensure that everything goes as planned. These constraints include time, quality, cost, and scope. The manager will do this by checking p roject specifications, schedule, and the budget allocations. The project manager will use the tools outlined previously for that purpose (Chase and Jacobs 200). Some of them are discussed below (Control Point Identification Chart and Milestone Chart). Control Point Identification Chart The chart below will be useful for tracking areas that may go wrong and anticipating ways in which the project manager will solve the problems to avoid nasty surprises. Table 1 Control Point Identification Chart Control Parameter What is likely to go wrong? How and when to indentify The solution Quality There may be less qualified employees Personal inspection of every stage Substandard work to be redone Cost/Budget Cost of any sub-unit may exceed budget When sale deals are sealed Seek alternative partners, consider alternative materials’ input Time/Schedule Time to complete any sub unit may exceed schedule Monitoring progress along critical path of network diagram Improve efficiency, recoup time from other areas, consider overtime if within budget Milestone Charts This powerful implementation tool clearly summarizes the status of a project by highlighting key events. Milestone charts state what events in the project’s life have been completed. In addition, the chart states the duration it took to complete the events, and, whether this is the duration, the project manager had scheduled for the event (Chase and Jacobs 206). Hence, the manager continually records the variance between the actual and scheduled times. In addition, it outlines the remaining events and the project manager’s anticipated completion time. The project manager develops the project charter. A project charter is the only stage, which gives an estimation of the costs associated with the project. This is crucial as it defines the scope, performance, quality, and time factors of the project.Advertising We will write a custom essay sample on The Project Manager in Constructio n specifically for you for only $16.05 $11/page Learn More A project charter also looks critically at the benefits that the project will accrue both from an economic and social standpoint. Additionally, it helps in determining organizational, financial, and technical capabilities of both the individuals and the company. Conclusively, it is a crucial starting point towards implementation of the project (Gray and Larson 190). Key Players Involved with Project Manager The government The Australian government issued a contract to ABC Infrastructure Engineering Group Inc after an intensive tendering process. The process involved background checks capability analyses and submission of estimates of various variables for the project. These include costs, schedule, and possible sub contractor partnerships. The project manager played a key role (Kloppenborg 70). Subcontractors The project will require the input of subcontractors for supplies and other extension servic es. The project manager will be in direct contact at all times. Engineers The engineers will be crucial in specifying materials, designs and the actual construction of the bridge. Since they form a crucial part of the project, they will be in constant contact with the project manager. Roles and Responsibilities of Project Manager Communication In order to keep the work going on smoothly, it is very crucial to maintain an organized workforce. The project manager is an expert in leadership qualities. He knows how to handle such a huge workforce. He addresses them sympathetically and asks for any problems that they might have. This behavior of the project manager garners honor and respect for him. The workers come forward and express their problems and in turn, the project manager tries his level best to find solutions. An example of a communication matrix is outlined below (Gray and Larson 160). Information Provider Recipient(s) Frequency Medium Location Status Report PM Project Directors Every 1.5 Months Presentation Government headquarters Report Engineer Project Manager 4 weeks Email Share point Budget Performance Accountant Project Manager 4 weeks Email Share Point Risk Identification The project manager indentifies risks to ensure the project does not run into future problems and if it does, the risk is already anticipated. The following is an example of a risk (Kloppenborg 78).Advertising Looking for essay on project management? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technical Risk Technical risks may be occasioned by: Errors occasioned by design and construction Poor planning is the main reason for the occurrence of previous technical risk Quality assurance checklists are an important to curb technical risks Scheduling and Planning Scheduling often begins in a tentative manner. Detailed schedules are developed as the process proceeds. This requires consistent communication between the project manager and project stakeholders, as they will need to be informed of scheduling changes or delays in implementation. It is due to the tentative nature of scheduling that cost control is also a dynamic process. The initial schedule and cost estimates need to be revised in the light of new information acquired during the project lifespan. This means that scheduling and cost control will fluctuate during the project, as the project manager adjusts to changing circumstances (Kloppenborg 80). Checking Project Parameters For companies engaged in future constr uction, the right forecast of the future project cost is very significant. The Murray River Project Plan is the basis of the project scheduling and cost control. Once the prospective subcontractors have been informed of the deadline for completion of their subcontracts, they submit their bids. Those, which fit within the project plan parameters of time cost and quality, are selected and given permission to proceed. This is carried out at the specification phase. However, this is an ongoing process, as a subcontractor may go over budget. This is the responsibility of the particular subcontractor involved, who will cover all extra costs. The project manager oversees that. Dealing with other stakeholders The project manager deals with all stakeholders involved in the project including the government, local community, sub contractors, among others. Drawing the project charter The project management lifecycle is challenging. A project manager’s failure to draw up a charter to look into the future may prove costly during implementation because of the probable resistance from the teams tasked with its implementation. Additionally, financial and technical assistance may not be forthcoming. Therefore, a project charter should be the first step in the success of a project (Chase and Jacobs 567). There may be poor estimation and forecasting because of lack of professionals, which may prove costly as budgets, returns, and social benefits may be skewed against the project manager. This may have detrimental impact to the scope and time constraints of a project. Carrying out feasibility analyses The project management lifecycle is a costly affair. It requires financial input. In the initial stages, pre-feasibility and feasibility analyses may prove that a project mission and vision is not viable. However, resources will have being used by the organization (project manager) to carry out the study. The organization may lack proper people to implement the project. Bringi ng together people to work and fit in the culture of an organization may prove hectic. Training, which uses resources, may be required. Management of the groups while working towards the project’s mission may also be hard work for the project manager (Chase and Jacobs 500). Works Cited Chase, Richard, and Jacobs Richard. Operations Management for Competitive Advantage, New York: McGraw Irwin, 2006. Print. Gray, Carlos, and Larson Edwin. Project Management: The Managerial Process, Singapore: McGraw–Hill Education, 2008. Print. Kloppenborg, Timothy. Contemporary Project Management, New York: Cengage Learning, 2011. Print. This essay on The Project Manager in Construction was written and submitted by user V10let to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Universal Baseball Association by Robert Cooper essays

The Universal Baseball Association by Robert Cooper essays Many of Robert Coovers novels and short stories are formidable expressions of imagination and creativity and The Universal Baseball Association is no exception to this rule. Henry Waugh is an accountant during the day for Dunkelmann, Zauber, The most important of these is definitely Damon Rutherford, the best pitcher in the Universal Baseball association and an entirely interesting and comfortable personality. Most likely, like all the other of his creations, Rutherford represents the virtual reality that Waugh thrives for, possibly a son he never had or the potentiality of family life. Waughs character balances between a sad, pathetic one and an original creator of a new world. The fact that he creates the game obviously denotes a significant incapacity to integrate in the real world and the real society, along with his likely dissatisfaction with his own existence. He has no family, only one friend, a job as an accountant which offers few interesting perspective and, simply, a boring existence. This creation offers him the possibility to project himself in a Demiurge role and simply use his imagination to create. He can play with the rules, he can play with the lives of the people he creates and he can create his own world as an alternative to the one that rejects him. ...

The Universal Baseball Association by Robert Cooper essays

The Universal Baseball Association by Robert Cooper essays Many of Robert Coovers novels and short stories are formidable expressions of imagination and creativity and The Universal Baseball Association is no exception to this rule. Henry Waugh is an accountant during the day for Dunkelmann, Zauber, The most important of these is definitely Damon Rutherford, the best pitcher in the Universal Baseball association and an entirely interesting and comfortable personality. Most likely, like all the other of his creations, Rutherford represents the virtual reality that Waugh thrives for, possibly a son he never had or the potentiality of family life. Waughs character balances between a sad, pathetic one and an original creator of a new world. The fact that he creates the game obviously denotes a significant incapacity to integrate in the real world and the real society, along with his likely dissatisfaction with his own existence. He has no family, only one friend, a job as an accountant which offers few interesting perspective and, simply, a boring existence. This creation offers him the possibility to project himself in a Demiurge role and simply use his imagination to create. He can play with the rules, he can play with the lives of the people he creates and he can create his own world as an alternative to the one that rejects him. ...

The Universal Baseball Association by Robert Cooper essays

The Universal Baseball Association by Robert Cooper essays Many of Robert Coovers novels and short stories are formidable expressions of imagination and creativity and The Universal Baseball Association is no exception to this rule. Henry Waugh is an accountant during the day for Dunkelmann, Zauber, The most important of these is definitely Damon Rutherford, the best pitcher in the Universal Baseball association and an entirely interesting and comfortable personality. Most likely, like all the other of his creations, Rutherford represents the virtual reality that Waugh thrives for, possibly a son he never had or the potentiality of family life. Waughs character balances between a sad, pathetic one and an original creator of a new world. The fact that he creates the game obviously denotes a significant incapacity to integrate in the real world and the real society, along with his likely dissatisfaction with his own existence. He has no family, only one friend, a job as an accountant which offers few interesting perspective and, simply, a boring existence. This creation offers him the possibility to project himself in a Demiurge role and simply use his imagination to create. He can play with the rules, he can play with the lives of the people he creates and he can create his own world as an alternative to the one that rejects him. ...

How to Write a WINNING Resume - FREE on Amazon October 18-22!

How to Write a WINNING Resume - FREE on Amazon October 18-22! Im happy to announce that for FIVE days beginning October 18, 2013, my new e-book, How to Write a WINNING Resume 50 Tips to Reach Your Job Search Target, will be available for FREE on Amazon Kindle! This e-book takes you through the entire resume writing process, from concept and preparation through formatting and special issues you might face. Heres a sample of one of the 50 tips included in the book. Download the book for FREE on Amazon, October 18th through 22nd, to get the remaining 49! Consider Including a Chart, Graph or Testimonial If you are in sales or you are an executive, you might choose to create a chart or graph as a pictorial representation of your accomplishments. If you’re a receptionist or a nursery school teacher, a graph would be overkill. Here are some samples of a graph or chart included in a resume: Only use a graph if appropriate for the position to which you’re applying. In Career Directors International’s survey Global Hiring Trends 2012, 33% of respondents reported that they still have not received a resume with a chart or a graph. 24% of those who had seen charts and graphs found them helpful or very helpful, while 22% found them distracting. These results are rather inconclusive but indicate that if you work in a conservative industry (such as insurance or finance) it might be best to stick to the tried and true bullet format; in more innovative industries, or for marketing and sales positions, charts and graphs are a great fresh approach. For someone climbing the ladder within the same company, charts and graphs might also be very effective. When in doubt, keep it simple! Testimonials You might not particularly like tooting your own horn, and frankly, some things are much more credible when said by people other than yourself. If you have received recommendations on LinkedIn ®, positive feedback in evaluations, or testimonials in any form, consider putting them on your resume! Here’s what a testimonial might look like:    The use of testimonials is becoming more and more common on resumes. In Global Hiring Trends 2012, 29% of those surveyed said a testimonial would influence their decision positively. So take advantage of this trend and let your potential employer know what past employers (or professors if you are a new graduate) have to say about you! You may place the testimonial in the top third of the resume, near the relevant position, or anywhere that makes sense and is visually appealing. ********** Was this article helpful? You can find more tips like this (49 more to be exact!) in my new do-it-yourself resume writing e-book titled How to Write a WINNING Resume 50 Tips to Reach Your Job Search Target. And specifically for executives, Ive authored a second version just for you called How to Write a STELLAR Executive Resume 50 Tips to Reach Your Job Search Target. ** From October 18th through 22nd, get your copy of How to Write a WINNING Resume absolutely FREE on Amazon! Or purchase How to Write a STELLAR Executive Resume for just $9.97.**   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Remember: When you send me a link to your Amazon review, your name will be entered into a bi-annual drawing for a $50 Amazon gift card! You will also be entered into my monthly drawing to win Mary Elizabeth Bradfords Job Search Success System (winner of a 2011 CDI Career Innovator Award and a $97 value check it out here). Click the images above to check out the reviews, purchase, or write a review of your own for a chance to win! Category:Archived ArticlesBy Brenda BernsteinOctober 15, 2013 2 Comments Scott says: October 15, 2013 at 7:16 am Which book would you recommend if you were in a creative field like professional writing or graphic design and why. Log in to Reply The Essay Expert says: October 15, 2013 at 8:50 am I would recommend How to Write a WINNING Resume and I would also recommend using your design skills if you are in graphic design! Log in to Reply